Coverart for item
The Resource Patron engagement and marketing products and services for public libraries, Marshall Breeding

Patron engagement and marketing products and services for public libraries, Marshall Breeding

Label
Patron engagement and marketing products and services for public libraries
Title
Patron engagement and marketing products and services for public libraries
Statement of responsibility
Marshall Breeding
Creator
Contributor
Author
Publisher
Subject
Language
eng
Summary
"This issue of Library Technology Reports (vol. 59, no. 2), 'Patron Engagement and Marketing Products and Services for Public Libraries,' provides an overview of the technology products currently available to support library outreach and marketing strategies. In response to public libraries' interest in proactive marketing of their programs, services, and collections, a variety of new products have been introduced. Each takes a different approach in providing libraries with sophisticated tools to support marketing campaigns or other initiatives to strengthen engagement with their communities. Many involve harvesting data and producing analytics and visualizations that aim to provide insight into the strategic performance of the library and the effectiveness of its marketing efforts."
Member of
Cataloging source
YDX
http://library.link/vocab/creatorName
Breeding, Marshall
Dewey number
021.7
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
ALA TechSource
Series statement
Library technology reports,
Series volume
v. 58, no. 2
http://library.link/vocab/subjectName
  • Public libraries
  • Public libraries
  • Libraries
  • Libraries
  • Library outreach programs
Label
Patron engagement and marketing products and services for public libraries, Marshall Breeding
Instantiates
Publication
Copyright
Note
Includes bibliographic references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Control code
on1298384582
Dimensions
28 cm.
Extent
44 pages
Isbn
9780838938195
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1298384582
Label
Patron engagement and marketing products and services for public libraries, Marshall Breeding
Publication
Copyright
Note
Includes bibliographic references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Control code
on1298384582
Dimensions
28 cm.
Extent
44 pages
Isbn
9780838938195
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1298384582

Library Locations

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