The Resource Direct response out-of-home supplemental media, (electronic resource)

Direct response out-of-home supplemental media, (electronic resource)

Label
Direct response out-of-home supplemental media
Title
Direct response out-of-home supplemental media
Contributor
Subject
Genre
Language
eng
Summary
"Discusses how direct response has become an integral part of the marketing communications program for many firms. Covers forms of direct response such as infomercials, solo -direct mail, shared mail, & responding to inquiries generated from Internet advertising. Shows examples of outdoor advertising: paper posters, painted bulletins, truck panels, plastic banners, moveable billboards, digital outdoor, spectaculars, and mall-face boards. Examples of transit advertising include bus panels, wrapped-painted vehicles, travel-station dioramas, bus shelters & bus benches. Suggests strategies to gain maximum effectiveness from yellow-page advertising & 2opt- in3 email advertising."--Web site
Additional physical form
Previously published as DVD.
Cataloging source
AU@
Characteristic
videorecording
Dewey number
381.1
Language note
In English
http://library.link/vocab/relatedWorkOrContributorName
  • D.E. Visuals (Firm)
  • ProQuest (Firm)
  • Alexander Street Press
Runtime
19
Series statement
  • Business education in video
  • Academic Video Online leased
http://library.link/vocab/subjectName
  • Advertising, Outdoor
  • Direct marketing
Technique
live action
Label
Direct response out-of-home supplemental media, (electronic resource)
Link
https://mccc.idm.oclc.org/login?url=https://www.aspresolver.com/aspresolver.asp?BUSV;1795152
Instantiates
Publication
Note
"DE 104B."--Original disc label
Antecedent source
file reproduced from original
Control code
ASP1795152/busv
Dimensions
unknown
Extent
1 online resource (19 min.)
Form of item
electronic
Medium for sound
other
Reformatting quality
access
Reproduction note
Electronic reproduction.
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
(OCoLC)780141005
Video recording format
other
Label
Direct response out-of-home supplemental media, (electronic resource)
Link
https://mccc.idm.oclc.org/login?url=https://www.aspresolver.com/aspresolver.asp?BUSV;1795152
Publication
Note
"DE 104B."--Original disc label
Antecedent source
file reproduced from original
Control code
ASP1795152/busv
Dimensions
unknown
Extent
1 online resource (19 min.)
Form of item
electronic
Medium for sound
other
Reformatting quality
access
Reproduction note
Electronic reproduction.
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
(OCoLC)780141005
Video recording format
other
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